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The Year of the Tablet Consumer


Since CES I’ve felt like we’re building to something – a showdown of sorts slated for this spring. With dozens of new devices coming out in the next few weeks and even a handful of new operating systems set to land, the tablet market is about to change in ways we’ve never seen before. So, what does it mean for consumers? Let’s take a closer look at the state of the tablet market.

Sales and New Products

In 2010, there were 17 million tablet sales, most of which were Apple iPads. In 2011 that number is expected to climb north of 40 million and include a lot more Android and Windows devices. How much more of the share will be for other manufacturers remains to be seen, but one thing we can be sure about is that the ecosystem model developed by Apple isn’t going anywhere.

People want a device that provides a complete system. They want App stores and operating systems they come to know and trust throughout the day. They want a device that is operational but also a part of their identity – and while PCs and phones have done this, tablets stand to be even more of a cultural touchstone because of their mobility and the fact that they will be shared and used frequently in the presence of others.

Developments Coming Soon

As of two days ago, the signs still point to a release of the Motorola Xoom tablet on February 24th. The Best Buy ad leaking the launch date also pegs the price point at $799 and shows a variety of data plans for those wanting high speed access.

When the Xoom launches it will signal the opening salvo in a yearlong back and forth between Apple and everyone else. While Apple clearly dominated in 2010 it was mostly because they blindsided the market. Other developers were not ready for the raw demand for tablets while Apple played the cards and guessed right. They subsequently cleaned up because of it.

In 2011, things won’t be so simple. New devices will likely come out with better technical specs and stronger performance numbers than the iPad, even after the iPad 2 launches. Apple will surely upgrade their device in April with a dual core processor, much more powerful screen and at least one camera, but will it be 4G? Will it support SD slots? Will it have HDMI out? These and a dozen other questions will fill the articles of tech writers everywhere and will likely impact how consumers respond to the flood of new devices.

And then there are the other guys. We cannot forget about RIM and their Playbook release set for some time in spring or summer. MeeGo may see its first major release in 2011 as the open source OS continues to gain steam. HP continues to promise a slew of new options in WebOS for tablets and Windows 7, despite a lack of new innovations at CES will continue to appear on new devices, including a number of convertible tablet/netbooks.

If 2010 was the year of the tablet, 2011 is the year of the consumer – users will have more options and greater opportunities to make choices that reflect their needs and desires in a device. Now, we just need to sit back and wait to see what the consumers decide. 

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Five Things You Need to Ask Before You Choose a Tablet Operating System



It looks like we are only a couple weeks away from the first Honeycomb tablet hitting store shelves. To commemorate the moment and the soon to be rampant iOS vs. Honeycomb conversations, I want to talk about what an operating system should do for its user.

This post is not designed to single out any one operating system and declare it the “best”, though I’m sure we each have our opinions on that matter. Rather, I want to talk about what a good tablet PC should do for its user. We all use technology in different ways so we all have different expectations for what it will do.

1.       Is it Truly Mobile?

One of the primary reasons tablets are so attractive is that they provide an untethered alternative to a desktop computer (and are markedly lighter than notebooks). But, in the age of streamlining and cloud connectivity, is your device really 100% mobile? Remember that tablet computers do not have optical drives and their storage space is usually limited to less than 64 GB (usually around 16-32) with some offering SD expansion slots. If you are required to plugin to software on a desktop or constantly delete and replace files, mobility suffers. In this category, iOS suffers due to its reliance on iTunes while Android works wonderfully due to its support for over-the-air updates and SD backups.

2.       Will I Use it for Work?

Technology makes work easier, so many of us want to use our tablets to reply to emails, check spreadsheets and finish a few last minute edits. Some systems are better suited than others. A Windows tablet has access to Microsoft Office while Android has a burgeoning security environment starting to develop. A lot of enterprise users are waiting for the Playbook to arrive as well, to see what it will offer.

3.       Will I Switch in the Future?

If you plan on changing devices in the future, iOS is out of the question. After spending hundreds of dollars on iOS Apps, it will be hard to make yourself replace them all on an Android or Windows device. Android is likely the most versatile device in this regard. MeeGo, while not yet available in most markets, will likely provide similar flexibility.

4.       Apps or Hardware?

Are you a fiend for the highest end hardware or do you want the largest selection of Apps? By far, iOS wins the App arms race, though Android is close behind and the number of tablet specific apps is only growing. Windows suffers in software, but the devices tend to be decently powerful and provide a good number of enterprise features.

5.       How Often Will I Use It?

Finally, how often do you plan on using your device? If you just want a device to entertain you on an airplane or train, Apple’s iPad is a great choice because of the sheer volume of movies, TV shows and apps. However, if you plan on using your tablet as a complete replacement for your notebook or desktop, you’ll want something more powerful and capable of being fully untethered all the time.

Choosing a tablet device is getting harder with each passing month as new options hit the market. So, be sure to spend enough time getting to know your options. It’s likely the OS you choose now will be with you for some time to come. 

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Five Things a New Tablet OS Needs to Succeed


In 2010, we saw the arrival of the first new tablet OS since Windows 7 was launched in the form of iOS. Android showed up on some tablets as well, though the first tablet-specific Android iteration is still a few months away. That means 2011 is shaping up to be a year of showdowns and epic feature comparisons between all the new tablet operating systems set to hit the market, including Honeycomb, RIM’s QNX OS, WebOS, and MeeGo – all slated to make their tablet debuts in the next 6 months. Along with a probably upgrade to the iOS in 5.0, what does each of these operating systems need to do to succeed in a suddenly very crowded market?

Security Options

Right now, the consumer market is booming. Children, college students, and 9-5ers are all clamouring for a new tablet to carry with them. But, the biggest market not yet invested in tablet computing is the enterprise field and that’s because of the lack of security on those devices. Android and iOS devices simply don’t have the necessary interface or tools needed to support a corporate system like RIM does. Whether the Playbook is the solution or not remains to be seen, but the tablet that pulls off a secure corporate environment first that is easy for IT departments to maintain will have a huge jumpstart.

Low Learning Curve

Of course, along with security, IT departments look for devices that are easy to pick up and use. We are still in a transitional generation – with many people in the workforce who did not grow up using computers. So, it is important that any new tablet OS be agile and easy to use. I don’t think we need to see an iPad clone, but we also need something more intuitive than the standard touch interface on Windows 7.
  
Unique Target User Base

I don’t know how many mass market devices can be supported in the tablet field. No one does. In personal computing, despite thousands of competitors, only two came out on top – Windows and Mac. Will we see the same very one sided race with tablets between iOS and Android? Or will the new OS options hitting the market target unique niches in which they can thrive – such as enterprise, creatives, or the youth set?

Strong First Party Interface

In 2010, the story behind Android and iOS often boiled down to who had more apps. But, in 2011 I think apps will start to take a back seat to the first party interface tools that come in the operating system. How does the manufacturer design the user experience and how effective are the free, built-in tools that make up the OS. We already know that no one can catch up to iOS or Android in terms of raw apps, and many companies have publically admitted they won’t try, so first party interface is vital to success.

Powerful Hardware

Finally, the hardware. The fanciest, most attractive operating system in the world won’t mean a thing if the hardware running it fails. Toshiba launched a DOA tablet in 2010 that ran a perfectly effective copy of Android, but the device itself was riddled with issues, including poor implementation of some hardware based features in Android. Whether Playbook’s OS or the new Honeycomb edition of Android are good or not will matter a lot less if the devices on which they are being run cannot hold up to scrutiny.

You’ll notice I didn’t discuss Apps as a major feature. Like I said, no one will catch up to iOS and Android. With nearly half a million apps in the App Store and nearly 200,000 in the App Marketplace, it’s too big of a lead. However, that doesn’t mean a new or revamped operating system cannot come out and wow us with strong first party tools, a dedicated niche, and a powerful support system that will drive sales.  

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